![]() ![]() Despite the various similarities that Denmark, Norway and Sweden appear to have in terms of culture, mass-media, political system and immigration histories, studies have shown that there are evident differences between the subjects discussed by media in the three countries. The general topics around immigrants and immigration debated in the Scandinavian press are crime, work, and arrival and return of legal immigrants, although the coverage of the two latter subjects has decreased over time. The material showed that Danes have a strong affinity for ‘Danishness’, which the papers explained as a major barrier to the integration and acceptance of immigrants in Denmark. The media gave voice mainly to politicians and immigrant women. Integration, xenophobia and racial discrimination were the three immigrant-related issues most frequently presented by the media. The most salient immigrant groups mentioned in the media were non-Westerners, Muslims, and people ‘on tolerated stay’. ![]() Overall, immigrants were portrayed as economic, cultural and security threats to the country. The portrayal of immigrants was generally negative. Inductive qualitative content analysis was conducted. The data consisted of media articles published in the two most widely read Danish newspapers in 2019. This study investigated the way in which immigrants are represented in the Danish media, which terms are used, what issues related to immigrants and immigration are discussed and how they are described, and whose voices are heard. Media coverage can affect audiences’ perceptions of immigrants, and can play a role in determining the content of public policy agendas, the formation of prejudices, and the prevalence of negative stereotyping.
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